Ecommerce is all about making lives easier. Think about why we shop online. It’s because of the convenience of having something you need delivered straight to your doorstep. The ease of finding what you need in a product. And the loyalty we pledge to brands with every new product that is released.
For the ecommerce business owner, the focus should be on making a customer’s life easier. Whether it's making the UX simple, or proactively answering any question that can come up on the product page. This translates into a simple purchase decision, more add-to-carts, and an increase in conversion.
Why Conversion Lifts are Important:
In the world of ecommerce, one of the most crucial metrics that businesses track is their conversion rate. The conversion rate is the percentage of visitors to a website who complete a desired action, such as making a purchase. A high conversion rate is an ultimate goal for any ecommerce business, as it means more revenue, a high LTV (lifetime value) and higher profits.
Conversion rate lifts are simply improvements in conversion rates. They are essential for ecommerce businesses to stay competitive in their industry. With more and more businesses vying for customers' attention online, a high conversion rate can be the difference between success and failure. In this way, conversion rate lifts are critical for the growth and sustainability of ecommerce businesses.
Let's look at 5 critical apps to add to your ecommerce stacks for increasing conversion rate lifts.
- Referral Candy
Because is the perfect app for increasing conversion lifts on ecommerce stores because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page. The content on the PDP page will then target customers based on selected rules within Because. This will allow customers to be targeted with the right message. With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. Drive conversion with A/B testing the right message that should be displayed to your right customers.
Referral Candy is a Shopify app that allows businesses to create and manage referral marketing campaigns. With Referral Candy, merchants can reward their existing customers for referring new customers to their store. The app automates the referral process by generating unique referral links for each customer and providing them with incentives such as discounts, cash rewards, or free products. Referral Candy also provides analytics and reporting tools to help merchants track the success of their campaigns and optimize their referral marketing strategy.
CartHook helps businesses increase their sales by offering post-purchase upsells and order bump offers to customers. Increase conversion lifts by upselling products to your customers after they have already made a purchase decision. This will be prime times to hit customers with an additional new offer.
The app allows merchants to create targeted, personalized offers that appear on the order confirmation page after a customer has completed a purchase. CartHook's advanced targeting and segmentation features enable businesses to show relevant offers to different customer segments, based on factors such as order history, location, and more.
The Shopify app JustUno helps increase conversion lifts by providing ecommerce brands with powerful tools to create and optimize their on-site marketing campaigns through SMS and email marketing. JustUno offers a wide range of features, including pop-ups, banners, countdown timers, and more, that can be used to engage and convert website visitors.
JustUno also provides A/B testing and analytics tools, allowing merchants to test different variations of their campaigns and track their performance over time. By analyzing the data from their campaigns, businesses can identify what works and what doesn't, and make informed decisions about how to optimize their marketing strategy to increase conversions and sales.
Reconvert is a Shopify app that helps increase conversion lifts by enabling businesses to create post-purchase upsell and cross-sell offers. The app offers a range of customizable templates that allow merchants to design and offer targeted offers to customers after they have completed a purchase. With Reconvert, businesses can offer customers relevant and personalized offers, increasing the likelihood of a repeat purchase or a higher average order value. The app also provides analytics and reporting tools, enabling merchants to track the success of their offers and optimize their post-purchase marketing strategy.