This is a short repost from our feature in Authority Magazine. Read the full interview with our Founder and CEO here at Authority Magazine by Tyler Gallagher.
Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
I was raised by my father, a multi-time entrepreneur, who launched and sold three software companies. When I was about seven years old, he sat me down and said, “I’m going to teach you what Daddy does.” On an easel with a permanent marker, he wrote the word entrepreneur. He started teaching me from a really young age about financial wealth and freedom and starting your own company. I was coached to be a CEO and the kid running around the playground declaring, “I’m gonna own a business one day.” I’m not technical, but I like the people side of things and I’ve always been interested in sales and marketing.
I started with the idea of Because about two years ago, smack dab in the middle of COVID. With the influx of brick-and-mortar businesses moving online, I wanted to get into eCommerce. I knew that Shopify and eCommerce in general were both booming amid the pandemic and social distancing. No one could predict the future of retail. I’m a very curious person, and I understood the best way to get a company off the ground was to have conversations with potential customers, asking them about their challenges. So, I did just that by following the Lean Startup model. There are a couple of different versions of that book, Lean Startup and Running Lean. I read Ash Maurya’s version, the more contemporary approach, which gives a blueprint for finding and having problem interviews with members of a certain target market, and then conducting solution interviews once you’ve come up with a potential answer to the challenge. You turn those interviewees into your first beta customers. With the help of an intern, I interviewed about 100 eCommerce stores. We reached out over Instagram DM and kept hearing over and over again that they were struggling to increase their conversion rates. As we talked with them, we coded out early beta versions of potential solutions.
What do you think makes your company stand out? Can you share a story?
There are quite a few solutions in the eCommerce industry trying to increase conversion rates. Two things that really set us apart.
The first is that we are specifically focused on high SKU stores or stores that sell a large catalog of products — anywhere from 50 into the range of tens and hundreds of thousands. This translates to about 40 percent of eCommerce stores. So it’s not a small segment. When we came into the market, we recognized that this whole concept of trying to drive personalization and updates across your website had never been done specifically for high SKU stores. So we built our product with a specific focus on serving them.
Our second biggest differentiation is that we are coming into a very saturated space around personalization, but rather than just focusing on site visitor data (like the site visitor is female, in the US, and oriented towards sustainability, and showing that visitor product based on that data alone) we’re taking the same site visitor data and layering it in with product data. So not only is she female, sustainably oriented, and located in the US, but she’s also viewing a shirt above $50, with only five left in stock, available in black, white, and blue, and ships in seven days based on her geolocation. No one else in the industry has come up with a solution that integrates both sets of data.
Check out the full post here at Authority Magazine!