Building the presentation layer of ecommerce

Get to know our mission, our team, the people that believe in us, and what the world is saying—Because we think it matters.

Our Team

Our female-founded, Millennial team knew there was a better way to engage the modern site visitor. But the content had to be unique on each page. Thus, Because is the first Dynamic Messaging tool for Shopify.

Because Team Trip Nashville

Our Advisors

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Sam Mallikarjunan

Startup CEO & Former Head of Growth at Hubspot

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Greg Segall

Product & Growth (Founder: Alyce)

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Tivan Amour

Founder of recently acquired Shopify app Tone

Diana Yuan

Forbes 30u30 Co-Founder of Indico Data

Our Investors

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Harlem Capital

Early-stage venture capital fund investing in people of color and women.

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Studio VC

NY based VC fund investing in founders to create transformative change.

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North Coast VC

Cleveland-based early-stage venture firm investing in B2B SaaS companies.

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BOSS Syndicate

Sonciary Perez @ Accomplice's Boston Syndicate of Angels

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2 Lanterns Ventures

Boston Based VC Fund started by Mass Challenge Accelerator

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Launchpad Ventures

Boston based Angel Group

Current Job Openings

Sales Development Representative
Account Manager
General Enquiries

The proof is in the press

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.