Ladies and gentlemen, let me introduce you to Duke Cannon - the grooming brand for hard-working men. Not only do they offer an array of high-quality body wash, deodorant, hair care, and grooming products made in the USA, but their proceeds go towards supporting U.S. Veterans. These guys are more than just a grooming brand; they're on a mission to make the world a better place, one clean-shaven face at a time!
But despite their noble intentions, Duke Cannon faced a challenge that many businesses encounter - how to convert site visitors into paying customers. With less than 5% of visitors converting, they knew they had to up their game. And that's where Because comes in - the magical solution to Duke Cannon's ecommerce woes.
Duke Cannon needed to increase awareness of their existing customer incentives such as sales, new items, and bundles to drive success and continue to move them through the buying journey. Another key challenge Duke Cannon needed to overcome was to educate customers during the most relevant point-in-time decisions, upselling bundles + popular add-ons.
With over 2.1 million impressions tested in 4 weeks, Because was able to discover which messages resonated with Duke Cannon's target audience. It’s estimated that 93% of new customers actively go and seek out reviews before making a purchase decision. Duke Cannon has over 2,000 reviews just on one of their top products and putting these reviews front and center on the product page added a higher conversion rate lift for Duke Cannon. They found that targeted customer reviews and testimonials added a whopping 3% increase in conversion rates.
Duke Cannon also offers free shipping bundles, which gives customers an opportunity to try new products without breaking the bank. By promoting this incentive, Because drove a 21% increase in add-to-cart rates and an 8.75% increase in conversion rates. Talk about a win-win situation!
Duke Cannon also wanted to educate customers about their products and upsell them on relevant items. By linking to blogs, guides, and content from the Duke Cannon team, Because helped customers make informed purchase decisions. And when they ran an upsell message for the Big Ass Lump of Coal soap, they saw a 6.30% increase in add-to-cart rates and a 3.45% increase in conversion rates. Looks like customers couldn't resist pairing their soap with a tactical scrubber!
And let's not forget about the power of A/B testing. By hyper-focusing on two campaigns - the best damn beard oil review and the trench warfare deodorant review - Because drove a 4.37% conversion rate lift. That's nearly $6,000 in additional revenue for Duke Cannon. With a projected revenue of $11,854 per month, it's safe to say that Because has delivered a 5.5x ROI for these grooming gurus.
In summary, Duke Cannon has found the secret sauce to guide customers through the buying journey - a pinch of customer testimonials, a dash of free shipping, and a sprinkle of upselling. And with Because by their side, they can continue to experiment with their messaging and targeting to drive revenue and growth. Move over, Old Spice - Duke Cannon is coming for the grooming throne!
