About the Store:
Fragrance Buy is a Canadian online retailer that sells brand name fragrances at warehouse prices to customers. It’s a direct-to-consumer approach that provides the world's most popular fragrances in perfumes and colognes straight to the doorstep of consumers. Fragrance Buy decided to open a Shopify store in 2013 and has since become a dynamic and customer-driven company.
Before opening up shop on Shopify, Fragrance Buy had been selling its fragrances wholesale to Canadian boutiques for over 20 years. “Our professionalism is well known and appreciated, which has enabled us to continue to grow and become a point of reference throughout Canada and the USA.” Since they have started their ecommerce store, they have over 300 brands and have shipped over 300,000 products.
The Ecommerce Challenge:
Fragrance Buy learned product information management is tough on Shopify, especially if you have thousands of products to manage. With a growing business and fast-moving inventory products, they quickly realized, that communicating inventory information across product pages is even harder. Especially if a team member has to constantly update each product manually. This was the challenge Fragrance Buy had, on top of wanting to provide a personalized experience across their 7,000+ products.
Fragrance Buy needed to update their products from one place, all together, and wanted to communicate certain product information across their Shopify site. Doing this was going to require a large SaaS product that wasn’t customizable to their ecommerce site and one that wasn’t going to integrate with all of their other Shopify apps. Providing that personalized experience was also going to require some coding skills, a developer, and time. Meaning if there were changes or inventory updates to add to the Fragrance Buy website, it wouldn't happen in realtime, when it was important for customers.