Home Goods boosted add-to-cart rates with 80K campaign views


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Concrete Countertop Solutions, also known as Get the Edge, started out in 2003 when owner Ed Baldoni had been in the construction industry for over 30 years. He had a thought, "there must be an easier way to build beautiful concrete countertops." That led him to what Get the Edge is today.

Ed's innovative spirit didn't stop there. He also created the "Z Counterform system," a genius solution for cast-in-place concrete countertops that simplified the installation process. And now, they even have a solution for pool coping too! As a family-owned and operated business, they've made it their mission to help people build and remodel their homes with ease.

As a family-owned and operated business, Get the Edge are on Shopify Plus, simplifying the process for others to buy products to build and remodel their homes. With over 341 products on their site and many of their products ranging from small to large pieces, the challenge was to keep all of these products updated with information.

Especially when it came to the two solutions they offer, (a simple way to install concrete countertops and pool coping industry) having highly targeted product information was a must for their Shopify Plus site. When it came to inventory management, certain products were on backorder, and Get the Edge needed a way to communicate with their customers when to expect their orders effectively.

But as their product count grew, they faced a challenge - how to keep all of their products updated with information and communicate inventory issues effectively. That's where Because Intelligence came in! By creating over 13 campaigns, Get the Edge was able to create messages that relayed shipping information to inventory issues. All right before the shopper clicks add-to-cart, so they aren’t surprised at the end and abandon their cart altogether. Get the Edge added specific campaigns that brought in over 80,294 campaign views with a significant increase in their add-to-cart rate.

By creating over 13 campaigns, Get the Edge was able to provide its customers with transparency around availability and shipping times. And you know what? It worked! With some campaigns bringing in as much as a 15% add-to-cart rate, they were able to increase their revenue and provide a great shopping experience for their customers.

So if you're ever in need of some inspiration for your own campaigns, just slide on over to the Help Center tab and chat with the Because Intelligence team. Happy add-to-carting, folks!

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