Klaviyo Segments

Email Marketing | E-Commerce | Direct to Consumer Brands

Page on Shopify:

Home

Product

Collection

Cart/Checkout

Landing

Overview:

The Because Klaviyo integration is a powerful feature that dynamically personalizes on-site content based on Klaviyo email segments and user behavior.

It extends email segmentation strategies to the website, creating a cohesive and highly targeted customer experience across channels.

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Key Performance Indicators (KPIs)

Why It Matters

Seamless Omnichannel Experience

Align email marketing efforts with on-site experiences for consistent messaging and offers.

Increased Relevance

Show visitors content that matches their interests and behaviors as captured in Klaviyo segments.

Improved Conversion Rates

Tailored experiences can significantly boost conversion rates for email traffic.

How to install

How to set up

STEPS 1-3

Log into your Because dashboard
Create your Campaign in the Editor
In the “Display Rules” tab, select Klaviyo

STEPS 4&5

4. Select the Klaviyo segments you want to use for personalization
5. Create personalized content for each segment using Because visual editor

STEPS 6-8

6. Set up trigger rules (e.g., when a user is part of a specific Klaviyo segment)

7. Test your setup using the preview mode

8. Activate the Klaviyo-based personalization.

TIPS & NOTES

Integration Capabilities

Best Practices

Testing & Optimization

Create. Test. Get Results.

Take the power back from your developer and make every piece of content on your site dynamic. Use the Because easy editor, playbooks, and rules to create messaging that increases revenue.