If you’re running an ecommerce brand, one key component to success is that you will need to acquire and nurture customers. One major way ecommerce brands do this is through email marketing. Effective email marketing will help grow your ecommerce brand and connect your customers to come back for repeat purchases.
According to insights, 77% of marketers have seen an increase in email engagement over the last 12 months. Translation, email marketing works.
Because and Klaviyo Integration:
Because is the best product page app for Klaviyo and also our first integration. You can read more about it here. “We wanted our first core integration (on our list of many at Because) to help merchants unlock a whole new world of customization and personalization options for their on-site messaging.”
Because allows you to target Klaviyo segments through the product page. By integrating directly with Klaviyo, we give our merchants access to all your existing Klaviyo constructs without requiring you to create anything new inside of Klaviyo. Merchants can access existing Klaviyo Segments, Campaigns, and Flows within Because, allowing you to seamlessly continue off-site communication strategies directly into your on-site experiences.
What is Klayvio:
Klayvio is the ultimate email and SMS marketing platform for ecommerce brands. Klaviyo is a marketing automation platform that is designed specifically for ecommerce businesses. It allows online retailers to build targeted email and advertising campaigns based on customer data and behavior, and to track the performance of those campaigns in real time. Used by notable Shopify brands like Glossier, Klayvio is perfect for brands to fully automate their communication across email and SMS marketing.
According to its app listing, “From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations––which means no more ineffective batching and blasting.”
Your product page is one of the most important pages on your ecommerce site. It’s the place where site visitors turn into customers and where most of the time spent will take place. Your product page has to act as a sales engine, a retail space, and a word-of-mouth marketing funnel, as reviews from past customers do the talking. All happening in one place.