As ecommerce becomes integrated into multiple platforms and becomes multi-channel, (mobile sites, apps, social media channels) it’s important to design your product pages with your customers in mind. Customers want to experience a buying journey that is non-disruptive and one that answers all their questions before they click add-to-cart.
Attention span is short in the world of ecommerce. Unless your customer knows what they are looking for, chances are customers are leaving your site before exploring what you have to offer. It’s estimated that “53% of mobile site visitors will leave a page that takes longer than three seconds to load.”
We have created Linkable Banners, as an ecommerce feature that is designed to educate your site visitors and give you the opportunity to up-sell and cross-sell products.
What are Linkable Banners?
Linkable Banners allow you to add a link to your Banners text description. This will allow site visitors to click the hyperlinked text in your Banner to get to any URL you choose.
This is perfect for letting visitors click on:
- Related products
- A new collection
- Shipping and delivery information
- Directions to your brick-and-mortar location
- An up-sell opportunity
Linkable Banners are great for creating opportunities for customers to learn more about your products and filling in any gaps on questions they could have.
Think of up-sell as an upgrade, meaning the product will be higher in value. According to Shopify, “Upselling is a technique to persuade customers to purchase a more expensive, upgraded, or premium version of a purchased item or other items for the purpose of making a larger sale.”
Linkable banners build the upsell opportunity by encouraging customers to check out products and view them with one click. Furriends, is a clothing brand for pet lovers and uses linkable banners to encourage customers to increase their cart value by adding additional items.
Their linkable banner gives customers an incentive for a higher cart price. Their banners link to more items.
Cross-sell is a strategy that encourages customers to buy something that compliments in addition to what they are currently purchasing. With linkable banners, you can create opportunities for customers to view products that pair well together.
Top Table Sports is a family business that sells table games such as foosball and air hockey. They take full advantage of this feature by linking its banners to other product pages. This is a great way to cross-sell and promote different products. This gives customers a great shopping experience and minimizes their search for different compatible products.
Showing related products is the perfect way to use linkable banners in your ecommerce strategy. Holistic Habitat is a home decor brand that uses linkable banners to purchase products from a specific collection, their “30% off 3 or more.” These products are meant to be purchased together, for an increase in revenue and a special deal for customers.
Designing your Shopify store with your customers in mind is important to deliver a great experience throughout their buying journey. Linkable Banners, give you the opportunity to educate your site visitors and offer opportunities to up-sell and cross-sell products. Create linkable banners!
If for some reason your banner doesn't look right, just chat with us and we'll be happy to help. Get started with Because and learn everything from how to set up a campaign, step by step to learning some inspiration from other successful merchants in by viewing our case studies.