Online furniture sales have grown significantly in recent years, with consumers increasingly turning to online retailers for their furniture needs. Among those consumers are Millennials and Gen Z, who turn to online brands like IKEA, Wayfair, Casper, and others to get their home furniture straight to their door.
According to Insights, “the furniture ecommerce industry generated 27.74 billion dollars in 2021. It’s estimated that by 2030, the size of the furniture ecommerce market is estimated to reach about 41 billion dollars. Ecommerce and the rise of multiple brands have allowed for greater transparency and competition within the furniture industry, leading to improved quality and pricing for consumers.
What makes these furniture brands so popular is the ease of shopping for large items with a few simple clicks. Need a bed? You’ll get it in a few days. Need a coffee table? It could probably be at your doorstep in two days.
The product page is a big driver in furniture sales. Typically a great product page on a furniture ecommerce site displays high-quality images, stock availability, shipping estimates, and information, customer reviews with images, and warranty information. Having a strong ecommerce stack of apps will make your furniture ecommerce brand a major success.
Here are the best product page apps for furniture brands:
- Shipping Rates
Because is the perfect app for furniture ecommerce stores because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page. With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. This is the perfect app for furniture stores and their product page. Drive conversion with A/B testing the right message that should be displayed to your right customers.
Klayvio is the ultimate email and SMS marketing platform for ecommerce brands. Used by notable Shopify brands like Glossier, Klayvio is perfect for brands to fully automate their communication across email and SMS marketing.
According to its app listing, “From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations––which means no more ineffective batching and blasting.”
Klaviyo has also become the first app Because integrates with. You can read more about it here. “We wanted our first core integration (on our list of many at Because) to help merchants unlock a whole new world of customization and personalization options for their on-site messaging.”
Reviews are one of the biggest motivators in turning first-time visitors into customers. According to Shopify, “a Trustpilot survey found that 86% of customers were more likely to purchase if a business homepage had positive reviews and star ratings.” Simply, reviews are a big driver to growth and Judge.me helps high-SKU stores display and capture reviews.
With a great review Shopify app you can collect and display reviews on your site. Add in Because and you can run campaigns that give customers a product review above the fold, near the add-to-cart button. According to its app listing - “Collect and display product reviews and star ratings. Build trust and boost sales with social proof.”
If your product page isn’t displaying the information your customer is searching for, chances are they're leaving your site altogether. Even if they already had items in their cart. Push notifications can be a great way to remind site visitors and customers that items are on sale, back in stock or limited inventory.
According to its app listing, PushOwl lets you send “web push notifications about products and offers directly to your subscribers' device screens to turn them into buyers and sell more.” This makes it the perfect app for furniture brands.
With large items such as furniture, you need a Shopify app that will let your customers calculate shipping rates and if they are even eligible for shipping based on the furniture items they select. Shipping Rates are offered in the Shopify app store as a shipping calculator with advanced shipping rules by product, weight, zip code, postcode, and vendor. An app that is able to calculate these pieces of information is critical if you want your customers to be able to get all their shipping and delivery questions answered.
Ecommerce has given a rise in furniture brands leading to improved quality and pricing for consumers. The furniture industry in ecommerce has become a major player in the DTC world and a dominating ecommerce industry. The product page is where the magic happens and having essential apps will drive conversion.