Conversion rate is the most important metric you can measure in your Shopify store. It conveys whether your business is successful or needs some work. According to Shopify, “the latest benchmark shows the average conversion rate for ecommerce sites is 3.65%.” Shopify recommends that ecommerce business owners aim for between a 2% and 3% conversion rate.

If your conversion rate isn’t where you want it to be, it can be due to several factors depending on your product, your website, customer acquisition failures, or missing content across your product page. One way to improve your conversion rate is by using the right Shopify app. There are countless apps available in the Shopify App Store, but not all of them are created equal. With your ecommerce stack of Shopify apps, it's important that you find the best Shopify app for conversion.

Because is the latest Shopify app that is used by various industries to automate content across the product page, especially those with high SKUs. Because is the only platform that focuses on dynamic content for high-SKU stores. You can test out messages like:

• Communicating shipping information and offers
• Cross-selling products
• Providing information on stock availability
• Showing promotional details on specific products in realtime
• Displaying product reviews above the fold

Because is the perfect app for high SKU stores because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page. With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. This makes it easy to organize your products and keep your store up-to-date. Simply, Because allows Shopify owners to connect their off-site data to their on-site experience.

One success story that highlights the effectiveness of Because is Bruce Bolt, a family-owned business based in Austin, Texas that sells baseball gear and apparel. By restrategizing its product page and how its customers experience shopping on their site, Bruce Bolt was able to drive an impressive 11.8% conversion rate lift. By adding Because to their ecommerce stack, they were able to brainstorm messages that resonated with their site visitors across their entire site. They tested over a dozen campaigns, exploring messaging around how to unlock free shipping, product reviews, testimonials, and cross-sells. Each message was placed exactly on the product page and proactively answered customer questions, resulting in a significant boost to their conversion rate.

By adding Because to its ecommerce stack, Because was able to brainstorm messages that would resonate with their site visitors across their site - testing over a dozen campaigns Bruce Bolt explored messaging like how to unlock free shipping, product reviews, testimonials, and cross-sells. Each message was placed exactly on the product page and proactively answered customer questions.