Starting an ecommerce brand requires small steps, a niche market, and essential Shopify apps to power your store. Recommended apps for new ecommerce brands include Shogun for custom page building, Klayvio for email and SMS marketing automation, Little Data for analytics and tracking, Because for automating product management and content, and Okendo for collecting and displaying customer reviews. Regular analysis and experimentation with different apps and strategies are key to optimizing ecommerce store performance.

Congratulations! If you’re reading this you no doubt have started your journey into starting your ecommerce journey as a business owner. Starting an ecommerce brand starts with small steps, with a product, a niche market, and a stack of powerful Shopify apps to power your store.

There are over 8,000 Shopify apps in the app store. These apps help you run everything from shipping to automating content, to apps for referrals and building landing pages. Having essential Shopify apps is the key to running a successful ecommerce business. Apparel brand True Classic, uses Shopify apps like Okendo and Social Snowball, while food brand MOSH uses Shopify apps like Attentive and Okendo.

Here are five of our most recommended apps every new ecommerce brand should install.

  • Shogun
  • Klayvio
  • Little Data
  • Because
  • Okendo

Shogun

Your site visitors can’t become customers if there is no place for them to land on your website. Shogun is a Shopify app that enables businesses to create custom, high-converting pages for their online store. The app offers a drag-and-drop page builder that allows merchants to design and build pages without any coding experience. This makes it a perfect app for entrepreneurs with small teams or doing it all on their own.

With Shogun, businesses can create a range of pages, including product pages, landing pages, and blog pages, that are optimized for conversions and SEO. The app also offers a range of templates, design elements, and integrations, enabling merchants to create unique and engaging pages that match their brand and business needs.

Klayvio

Klayvio is the ultimate email and SMS marketing platform for ecommerce brands. Used by notable Shopify brands like Glossier, Klayvio is perfect for brands to fully automate their communication across email and SMS marketing. This makes it perfect for new ecommerce brands looking to be successful.

According to its app listing, “From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations––which means no more ineffective batching and blasting.”

Klaviyo has also become the first app Because integrates with. You can read more about it here. “We wanted our first core integration (on our list of many at Because) to help merchants unlock a whole new world of customization and personalization options for their on-site messaging.”

Little Data

Analytics is the engine behind your marketing and strategic business decisions. Without analytics and viewing where to go next in the business, you building blind. Little Data is a Shopify app that helps businesses optimize their ecommerce performance by automating the tracking and reporting of their sales and marketing data. The app integrates with popular marketing and analytics tools, such as Google Analytics, Facebook Ads, and more, to provide a comprehensive view of a store's performance.

For new ecommerce businesses, Little Data automatically tracks key metrics, such as revenue, conversion rate, and customer lifetime value, and provides detailed reporting and analysis to help merchants identify areas for improvement and optimize their marketing strategy and make data-driven decisions.

Because

Because is the perfect app for new ecommerce brands because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page. With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. This makes it easy to organize your products and keep your store up-to-date. With new ecommerce brands have a smaller team or often a solopreneur, Because lets you manage content from one place (app).

Okendo

Customer reviews are absolutely essential to growing any ecommerce brand. Displaying those customer reviews in a way that is going to influence a purchase decision is important. Okendo is a Shopify app that allows businesses to collect and display customer reviews and ratings on their online store. With Okendo, merchants can automate the review collection process by sending customizable review requests to customers after they have made a purchase.

Okendo is perfect for new ecommerce brands that are generating reviews and need a way to automate displaying them on the product page.

The best shopify apps for new ecommerce brands are to be tested by you. Ultimately, you should regularly analyze your metrics and adjust your strategies accordingly to optimize your ecommerce store's performance. Find out what works and what doesn’t work for your business. Test out new apps. Bring in ones that do something different, after all there are 8,000 more to choose from.

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