The beauty industry is worth over $571.1 billion with an 8% increase each year, according to Oberlo. From Glossier, to Kylie Cosmetics to Fenty, there are so many household beauty brands built and hosted by Shopify.
The beauty industry has seen a massive shift in recent years with the rise of ecommerce and getting products into the hands of consumers fast. This shift has forced beauty brands to adapt to the digital landscape and create an online presence to meet their customers' needs and go all in on making ecommerce the primary or secondary channel for revenue.
Ecommerce has opened up new opportunities for beauty brands to reach a wider audience and grow their business. However, with the competition in the online space, beauty brands need to have a solid ecommerce strategy that includes a top-notch product page app to stand out from the crowd.
Here are five apps every beauty brand on Shopify must have:
- Instagram Feed + Stories
At Because, we understand the importance of having the best Shopify apps for product page app for beauty brands. Our app is designed to help you create a beautiful and effective product page that will increase your sales and drive growth in your ecommerce business. Because does this through product page Banners and automating content across your site. From upsell campaigns to discounts messaging to A/B testing messages for revenue growth, Because has got you covered.
TikTok has quickly become one of the most popular social media platforms, especially among Gen Z and younger audiences. With its short-form video format and unique algorithm, TikTok provides an opportunity for beauty brands to reach a wider audience and showcase their products in an engaging and entertaining way.
TikTok's unique algorithm and the potential for videos to go viral make it an excellent platform for beauty brands to gain exposure and increase brand awareness. If a beauty brand's video goes viral, it can quickly reach millions of users and generate a significant amount of buzz around their brand. This leads to building a community. TikTok provides an opportunity for beauty brands to build a community around their brand. By creating content that resonates with their target audience, beauty brands can foster engagement and build a loyal following on the platform.
Loox is the perfect product page app for beauty brands because it allows them to showcase customer reviews and photos in a visually appealing way, creating social proof and building trust with potential customers.
Beauty products are highly personal, and customers want to see how products have worked for others. By showcasing reviews and product photos from customers including UGC, you can help customers looking to make a buying decision.
Loox's makes it easy for beauty brands to collect and display customer reviews and photos directly on their product pages, increasing conversions and driving sales. Additionally, Loox's advanced customization options allow beauty brands to tailor the review widget to match their brand's aesthetic, ensuring a seamless user experience.
Instagram Feed + Stories
Instafeed is the perfect app for beauty brands looking to showcase their Instagram content on their website and drive traffic to their social media channels. As a visual industry, beauty brands often rely on Instagram to showcase their products and connect with their audience. With Instafeed, beauty brands can easily display their Instagram feed on their website, giving visitors a glimpse into their brand's visual aesthetic and lifestyle. This not only creates an immersive user experience but also encourages visitors to follow the brand on Instagram, increasing engagement and brand loyalty.
Privy is the perfect app for beauty brands looking to capture email leads and convert website visitors into customers. With Privy, beauty brands can easily create pop-ups, flyouts, and other lead capture forms to collect email addresses from website visitors. This allows them to create targeted email and SMS campaigns and promotional offers that are tailored to the customer's interests and preferences, ultimately increasing the likelihood of a conversion.
In today's digital age, beauty brands need to have a strong online presence to reach their target audience effectively. These Shopify apps will be the perfect kit to ensuring growth and success with your beauty brand on Shopify.