The apparel industry is a major category in the global economy and is estimated to be worth 1.53 trillion dollars in 2022. The emergence of ecommerce apparel brands launching exclusively online has significantly amplified its importance in recent years.
With the rise of online shopping, fast delivery services, and now sustainability as a focal point, consumers now have greater access to a wider range of clothing options from around the world. This has created new opportunities for apparel businesses to expand their reach and cater to the different ways customers shop.
Within apparel brands, there is no page more important than the product page. It's the main driver of conversion where site visitors convert to customers. The product page plays a critical role in influencing a customer's purchasing decision. For apparel brands, the product page should proactively answer customer questions and should have information on sizing, shipping and returns, and stock availability.
Bruce Bolt was able to drive an 11.8% conversion rate lift by adding product page messaging on free shipping, product reviews, and customer testimonials.
Here are the best product page apps for apparel brands:
- Instagram Feed + Stories
- Loop Returns
Because is the perfect app for high-SKU stores because it automates the process of product management, and allows ecommerce managers to automate content for the PDP page. With Because, you can create rules to automatically tag and categorize your products based on their attributes, such as size, color, and price. This makes it easy to organize your products and keep your store up-to-date.
One of the most significant benefits of Because is its ability to create product bundles and kits. With a few clicks, you can group related products together and offer them to your customers as a cross-sell. This is an excellent way to increase your average order value and drive more sales.
Because helped Bruce Bolt’s Ecommerce Director publish dozens of messaging experiments live across their product pages in a matter of minutes. Each message was based on customer testimonials above the fold and shipping information.
If you think you can’t grow organically on social media these days, think again. TikTok is the perfect app to still have a brand grow organically without a large budget for social ads. Another reason TikTok is perfect for apparel brands is the rise in the platform being used as a search engine, especially among Gen Z.
Showcase your apparel through curated content and short form video content through TikTok. Shopify’s app lets apparel brand owners sync their product catalog, build compelling ads, and track performance in your Shopify account.
Instafeed ‑ Instagram Feed:
Much like TikTok being a strong social platform, Instagram is still a top player in ecommerce and social media. Whether it’s used for acquiring customers or simply showing off that amazing UGC from customers, Instagram is a top tool for apparel brands. Showcase your products with Instafeed - Instagram Feed.
Loox is the perfect product page app for apparel brands because it allows them to showcase customer reviews and photos in a visually appealing way, creating social proof and building trust with potential customers.
Apparel brands are highly visual, and customers want to see how products look. By showcasing reviews and product photos from customers including UGC, you can help customers looking to make a buying decision.
According to Shopify, the return rates for ecommerce apparel stores are at a high level of 30% to 50%. In apparel, you have to make it simple for customers to be able to return items. Loop Returns, is the perfect app that allows ecommerce brands to automate returns. “Our automated platform drives customer lifetime value and saves more sales by creating a shopping experience inside the returns experience.”
The apparel industry in ecommerce has become a crucial component of the global retail industry, and its significance is only expected to increase in the years to come. The product page is the conversion rate focal point and having essential apps will only bring you success.